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Ryan Ginsberg, Senior Account Executive, Twitter

Ryan recently joined the flock at Twitter with the launch of their new Canadian office. His focus has been educating the marketing and advertising world on the importance of being part of the conversation, building content strategies and helping brands see the possibilities within 140 characters.

No stranger to launching global platforms in local markets – in 2006, Ryan helped launch MTV in Canada and spent a combined 7 years with the MuchMusic and MTV brands under the Bell Media umbrella. He provided strategic and tactical solutions that helped brands blend their marketing initiatives from broadcast to web to mobile and ultimately, social. His client roster included Coca Cola, Johnson & Johnson, Nike, Labatt, General Motors, Microsoft and Kraft, to name a few.

Before the digital world went social, Ryan was the Business Development Manager for Fuel Industries, an Ottawa based digital agency specializing in interactive branded entertainment, advergaming and viral marketing. He had the opportunity to work on award winning campaigns across North America that helped brands connect with their customers in unique ways at a time when the digital landscape was eager for change.

His favorite quote heard recently; “Social media is like teen sex. Everyone wants to do it. Nobody knows how.”
SESSION DETAILS

Topic

Building Community Through Twitter

Date

November 14th, 2013

Location

The Second City: 51 Mercer St. Toronto, ON

Twitter Handle

@rygins