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Keith McArthur, Vice President of Social Media, Rogers Communications

Keith McArthur is Vice President of social media at Rogers Communications, a diversified Canadian communications and media company. Since joining Rogers in 2009, Keith has developed and executed a strategy for leveraging social media to improve customer service and drive business results. Keith and his team have won international awards for community management and creation of the Rogers RedBoard blog.

Prior to joining Rogers, Keith created and led com.motion, the social media marketing division of Veritas Communications. In that role, he provided social media counsel to brands including Staples, Subway and Canada Dry. Before that, Keith was a journalist for 10 years at the Winnipeg Free Press and the Globe and Mail. While transportation reporter for the Globe and Mail, he wrote Air Monopoly, a finalist for the 2004 National Business Book Award. As the Globe and Mail’s marketing reporter, Keith covered the infancy of social media marketing and was among the first journalists in Canada to report by blog and podcast.

He blogs at keithmcarthur.ca and can be found on Twitter as @keithmcarthur and @RogersKeith
SESSION DETAILS

Topic

Building a Community Management Organization

Date

May 22nd, 2014

Location

Glenn Gould Studio, at the CBC | 250 Front St. Toronto, ON

Twitter Handle

@RogersKeith