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Julie Sheldon, Director of Digital and Social Media, Mosaic

Julie brings a wealth of digital and social media expertise across the CPG, Beverage, Healthcare and Telecommunication industries. A passionate digital advocate for the past 8 years, Julie lives and breathes technology, digital trends, social media platforms and content marketing. Julie's in-depth experience in the digital realm make her a subject matter expert on social media strategy, contesting, mobile, website marketing, online promotion, campaign development, digital and integrated brand planning.

As a Director for Digital and Social Media at Mosaic, Julie oversees the Account and Community Management teams of their Toronto and Chicago offices. Her team is the face behind the social media communities for some of Mosaic’s Tier 1 brands across North America. Through engaging content, contests and promotions, Julie and her team manage these successful, growing communities from strategy to app development, to content generation and escalation.

Mosaic is among the fastest growing agencies in North America. With a clear vision of using People as Media™ to connect brands with consumers, it conducts thousands of consumer events and retail visits across North America every year. With blue chip clients such as P&G, Coca-Cola, Microsoft, Disney, Rogers Wireless and many others, Mosaic has established itself as a clear leader in helping brands connect with consumers in non-traditional ways, including retail events, community experiences, assisted selling, and online social media extensions.
Session Details

Topic

Contest & Promotions

Date

November 14th, 2013

Location

The Second City: 51 Mercer St. Toronto, ON

Twitter Handle

@juliesheldon