While the community manager role is a growing and developing profession, the title barely existed three years ago. Match that with a ridiculous rate of change, new and emerging platforms and fuzzy logic around metrics, itʼs easy to see why there are a hundred different definitions of what a CM should do and how we know theyʼve succeeded when theyʼve done it.
Weʼre left with one of the most critical customer-facing roles within an organization, potentially going to one of the most junior members of the team with no opportunities for mentorship or training.
That's not good enough.
At CM1, weʼll educate, inform and inspire professional community management on client and brand teams.
Be Local Everywhere: Bootstrapping Your Way To Global Brand Loyalty
Destin Haynes, Director, Freemium Community, HootSuite
The 10 Golden Rules of Engagement
Clarke De Pastino, Vice President Engagement, Ipsos SMX
Building a Community Management Organization
Keith McArthur, Vice President of Social Media, Rogers Communications
Brick and Mortar Tweeting – Building Brand, Dodging Bullets, and Discovering Evangelists
Gregg Tilston, Global Social Media Leader, Flight Centre Travel Group
How Media Connects to their Community
Tessa Sproule, Director of Digital, CBC - Content Office
Tapping into Your Community for Support
Andrew Zimakas, VP Marketing, Tangerine
How to Build a Community with YouTube
Bob Cornwall, Brand Activation Lead, Google
Casie Stewart, Social Media Director, GelaSkins Inc.
Surprising and Delighting Your Community
Mitchell Fawcett, Founder & Agency Director, Motive Communications
Dx3 is Canada’s largest conference and trade show focused on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers & retailers together for two days of networking and education.
FITC (Future. Innovation. Technology. Creativity.) produces inspirational and educational events for the design & technology community. Over the last 12 years, we've produced over 70 events around the globe, including Tokyo, Amsterdam, NYC, San Fran, and Toronto.
Based in Toronto, The Tite Group is a group of dedicated professionals from a variety of advertising and media backgrounds. We’re passionate about content marketing and new approaches to helping our clients connect with their customers.