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Manage it accordingly. Invest in Community Management.

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May 22, 2014 from 9:00 AM to 5:30 PM at the Glenn Gould Studio, CBC Building, Toronto ON

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Lunch included with your ticket purchase.


While the community manager role is a growing and developing profession, the title barely existed three years ago. Match that with a ridiculous rate of change, new and emerging platforms and fuzzy logic around metrics, itʼs easy to see why there are a hundred different definitions of what a CM should do and how we know theyʼve succeeded when theyʼve done it.

Weʼre left with one of the most critical customer-facing roles within an organization, potentially going to one of the most junior members of the team with no opportunities for mentorship or training.

That's not good enough.

At CM1, weʼll educate, inform and inspire professional community management on client and brand teams.



9:00 - 9:40 | The 10 Golden Rules of Engagement

Clarke De Pastino, Vice President Engagement, Ipsos SMX

1:15 - 1:55 | Tapping into Your Community for Support

Andrew Zimakas, VP Marketing, Tangerine

9:45 - 10:15 | How Media Connects to their Community

Tessa Sproule, Director of Digital, CBC - Content Office

2:00 - 2:40 | How to Build a Community with YouTube

Bob Cornwall, Brand Activation Lead, Google

10:30 - 11:00 | Building a Community Management Organization

Keith McArthur, Vice President of Social Media, Rogers Communications

3:00 - 3:30 | Influencing the Influencers: Bringing Value to Your Brand

Casie Stewart, Social Media Director, Speaker, Innovator, Blogger Extraordinaire

11:05 - 11:35 | Brick and Mortar Tweeting – Building Brand, Dodging Bullets, and Discovering Evangelists

Gregg Tilston, Global Social Media Leader, Flight Centre Travel Group

3:30 - 4:00 | Surprising and Delighting Your Community

Mitchell Fawcett, Founder & Agency Director, Motive Communications

11:40 - 12:10 | How We Made Junk Popular

David St. James, VP, Marketing and Commercial Sales, 1-800-GOT-JUNK?

4:00 - 4:30 | Be Local Everywhere: Bootstrapping Your Way To Global Brand Loyalty

Destin Haynes, Director, Freemium Community, HootSuite



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